# MIND GAMES — Soulmate

- BRAND: MIND GAMES
- PROJECT: Soulmate
- Category: Campaign
- Role: Fashion Styling
- Year: 2025

MIND GAMES’ visual language is rooted in duality and chess-inspired symbolism, combining futurism, military references, and minimalism. For the Soulmate collection, the campaign explored its two fragrances as distinct yet interconnected identities through mirrored compositions and sculptural silhouettes, developed from early wardrobe research through final post-production refinement.

Canonical page: https://maxreid.studio/projects/mind-games-soulmate